My journey

I started in web out of pure curiosity. At the time, I was working during the day and spending my nights trying to understand how Google decided to display one result over another. To me, it was a revolution.

My career was built like this: through opportunity, challenge, and above all, a constant desire to discover and understand. Here's my story.

SEO & AI Consultant, Trainer

Freelance

Apr. 2025 — Present

Nice, France

Independent SEO & AI consultant. Leveraging 10+ years of hands-on experience to help clients on-demand: technical & strategic SEO audits, organic visibility strategy, digital marketing training, and AI tool integration (autonomous agents, content generation, process automation) into their business workflows.

  • Technical & strategic SEO audits
  • Digital marketing & AI training
  • AI tool integration into workflows
  • Cursor, Claude Code, OpenClaw

Head of SEO

Groupe RETIF

Oct. 2024 — Apr. 2025

Villeneuve-Loubet, France

Led SEO strategy for an international retail group present across several European countries. Optimized organic visibility and coordinated with marketing teams.

SEO Manager

UBALDI.com

Nov. 2022 — Jul. 2023

Nice, France

Led organic visibility strategy and online reputation for a leading e-commerce player (€238M revenue, 4M monthly visitors). Managed a large-scale website, improved log/crawl analysis (OnCrawl Rocket Program certification), and prepared the full site redesign.

  • OnCrawl Rocket Program certification
  • Full site redesign preparation
  • Large-scale log analysis

Founder / CMO

ADN WEB

May 2021 — Sep. 2022

Nice, France

Founded and managed a digital marketing training company: SEO, SEA, website creation, branding, social media, PR. Trained 70+ people and supported 50+ businesses with fully customized programs.

  • 70+ people trained
  • 50+ businesses supported
  • Fully customized training

Head of SEO

Betiton™

Jan. 2020 — Mar. 2021

Malta

Built SEO from scratch for an international online casino/bookmaker with Romain Mikula. In charge of the full SEO scope: strategy, integration, onsite, offsite, technical, monitoring. Grew organic traffic across 24 markets in 12 languages.

  • 20K visitors/month
  • SiGMA Awards 2021 — Rising Star Operator
  • 24 markets, 12 languages
  • TOP 3 "sports betting" UK
  • Recruited and trained an SEO team

SEO Consultant & Web Developer

Freelance

2018 — 2020

Nice, France

Local SEO services for SMEs, creation and management of affiliate websites (ocean-corner.com 5K visits/month, espace-chic.com 20K visits/month). Advanced SEO task automation with Zennoposter: scraping, backlink building, automated site creation.

  • 15+ websites built
  • Advanced automation with Zennoposter
  • Local SEO for Nice-based SMEs

Commercial Assistant

Crédit Agricole

Oct. 2016 — Aug. 2018

Nice, France

Full-time banking position: customer service, loans, insurance, investments. Meanwhile, I created my first e-commerce website and discovered SEO through hands-on practice. That nighttime curiosity became my career.

Education

BTEC in Business & Marketing

IUT Nice Sophia Antipolis

2012 — 2014

Best internship report of the class

A-Levels in Economics — Advanced English

Lycée Beausite

2011 — 2012

Ongoing SEO training

  • Black Hat Money — Romain Pirotte: spamdexing, content generation, cloaking
  • Zennoposter coaching — Karnivore: data scraping, task & web process automation
  • E-commerce A to Z — Frédéric Zibette: e-commerce creation, SEO basics, netlinking

Interested in my profile?

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